Position Title: Premium Channel Manager

Location: Vientiane Capital

Career Opportunity

Lao Brewery Company Limited (“LBC”) is a leading brewery company in Lao PDR. Beer Lao Company has always been an employer of choice and we are well recognized in our best policy for employees. We employ more than 2,100 people, mainly Lao national. We are currently seeking to recruit an energetic and hardworking person to join in Sales department with Lao Brewery Company

Main Responsibilities:

This role will report directly to the National Sale and Channel Director and will responsible as outlined below:

• Establish channel strategies along with effective promotional plans

• Prepare budget to support to premium channel activities

• Grow premium portfolio in existing channels and with existing customers and evaluates the market to identify new possible channels -in order to increase premium market share

• Define Route To Market strategies for the premium channels and work with RTM team and local distributors to unlock growth

• Develop premium channel objectives, coordinate, monitor, and evaluate all commercial activities in the premium channel investments as well as execution

• Be responsible for managing and monitoring the premium channel investments as well as initiate execution

• Develop, supervise and improve procedures to link entire marketing activities and sales team activities with the appropriate controls in the premium channels

• Be the perfect link between brand building activities as well as product development activities with sales execution activities

• Manage premium channel budget and create efficiencies where possible

• Ensure team compliance to all LBC policies and procedures, including but not limited to the Internal Working Rules. 

Competencies Required:

• Bachelor or master’s degree in Business Administration would be an advantage

• Experience and intensive knowledge on sales, customer service, channel marketing and merchandizing 

• Expertise on On-Trade in the business is preferred

• Previous work experience in FMCG/F&B industry, cross functional exposure will be favorable.

• Strong collaboration, planning and organizing skills are essential

• Achievement and results oriented

• Creative and analytical thinking skills

• Communication and effective presentation skills

• Fluent in English is required 

If you have the right qualification and work experiences for this position, please submit your updated CV and cover letter (in English) to HR Department, Lao Brewery Company Limited, Tel: 030 9044692 or by email to: or visit our career page at Only shortlisted candidates will be contacted for an interview. 

Note: We may not be responsible to return any submitted documents or application.

Application's deadline is on 24th November 2019