Carlsberg and Liverpool has been proud partners for 30 years. It’s the longest standing sponsorship partnership in history of professional football.

Liverpool’s win is symbolic in many ways. Like Liverpool, Carlsberg enjoys a long and rich history, we share many of the same  values, traditional, we fight hard and never give up, we celebrate our many successes, go through hard times with our heads held high and we firmly believe in the power and importance of a strong team-spirit. This is beautifully reflected in Liverpool’s anthem song.

Last Friday, Lao Brewery celebrated becoming champions with our employees in Vientiane and Pakse with cake and ice-creams for all Lao Brewery employees.

But we also wanted our consumers in Lao to enjoy the unique feeling of drinking a beer for champions. So we launched this beautiful limited edition Liverpool champion red can signed by each of the famous Liverpool stars from this year’s winning team. Brewed by our champions Lao Brewery brew-masters.

Liverpool is a truly champion. Carlsberg is a true champion. LBC is a true champion. The people of Lao are true champions. And champions drink Carlsberg.